Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company?

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01-02-2017
Business

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Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company?

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Greenleafable Greenleafable · Answer 1 · 2017-02-06T19:41:50+01:00

Greenleafable Greenleafable

06-02-2017

Although companies that sell global products can reduce costs by standardizing certain marketing activities, this approach may not benefit the company when the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product.
This needs to be balanced - there shouldn't be more of one or the other.

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Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, when might this approach not benefit the​ company?

Respuesta :

Otras preguntas

Although companies that sell global products can reduce costs by standardizing certain marketing activities, when might this approach not benefit the company?